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MNC Sports Sponsorship and Marketing

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MNC Sports provides specialised sponsorship and marketing consultancy services exclusively tailored for global sports organizations and brands.


Leveraging 25 years of expertise within the sports industry and a vast network of connections, MNC Sports is well-positioned to offer clients unique opportunities in sponsorship acquisition and media rights.



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Our Work

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Official Banking Solutions Partnership - Fulham FC, 2023-2024 



MNC Sports successfully orchestrated Flyfish brand's inaugural foray into sports advertising and promotion. This collaboration encompasses the incorporation of LED minutes and branding during all of Fulham FC's league matches and home cup fixtures.

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LED Media Buy - Crystal Palace and Fulham FC 2023 - 2024 

EKings News

MNC Sports facilitated the entry of the EKings News brand into the realm of English Premier League advertising by securing LED branding rights for the 2023-24 season with Crystal Palace FC and Fulham FC. This strategic move aims to enhance the brand's global exposure and awareness within the prestigious league.

EkingsNews is a leading global sports news site, covering Premier League matches, World Cup news, live scores, and stories from various prestigious leagues and sports such as English Premier League, La Liga, Bundesliga, Champions League, F1, NBA, Tennis, Badminton, Boxing, and more.

Official Asian Betting Partnership - Juventus 2022 - 2024


MNC Sports successfully orchestrated the Official Asian Betting Partnership between Juventus and Ekings  for the 2022-2024 season, marking Ekings inaugural venture into football sponsorship. This strategic collaboration underscores MNC Sports' proficiency in forging significant partnerships within the realm of sports sponsorships, bringing together the esteemed football club Juventus and the emerging brand Ekings for a mutually beneficial association.

Sleeve Sponsorship and official  Betting Partnership - Aston Villa 2022 - 2023


MNC Sports played a crucial role in securing and formalizing the official sleeve partnership between Kaiyun Sports and Aston Villa. Leveraging effective negotiations and collaboration, MNC Sports facilitated this noteworthy affiliation, underscoring the strategic alliance between the esteemed football club, Aston Villa, and the dynamic brand, Kaiyun Sports. This partnership serves as a testament to MNC Sports' proficiency in cultivating meaningful connections within the sphere of sports sponsorships and branding initiatives.


Official Asian Betting Partner and Sleeve Sponsor - Crystal Palace FC 2023 - 2024

Kaiyun Sports

MNC Sports played a pivotal role in securing and formalizing the official sleeve partnership between Crystal Palace and Kaiyun Sports. Through effective negotiations and collaboration, MNC Sports facilitated this significant affiliation, emphasizing the strategic alliance between the renowned football club, Crystal Palace, and the dynamic brand, Kaiyun Sports. This partnership stands as a testament to MNC Sports' expertise in fostering meaningful connections within the realm of sports sponsorships and branding initiatives.


 Official Betting Partner in Europe and Canada - Manchester   City FC 2022 - 2024

 Leo Vegas

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Back of Shirt and Official Energy Partner, Rangers FC. 2020 - 21 Season

The Energy Check

MNC arranged a multi year agreement for The Energy Check to become Rangers  official back of shirt and energy sponsor. The contract saw Rangers become the brands flagship partner, achieving  significant visual presence at the Ibrox Stadium as well as touchline and mid tier LED exposure.

The Ibrox Stadium is the third largest football stadium in Scotland with a capacity in excess of 50,000.

Rangers have made significant steps in developing their ‘clean energy’ and environmentally friendly strategies. The Energy Check will work closely with the Club and offer their expert consultancy services to reduce energy consumption and introduce several Energy saving projects at both Ibrox Stadium and The Rangers Training Centre.

Birmingham City Football Club Principle Sponsor, 2019 - 2021 Season

Boyle Sport

We were thrilled to arrange Birmingham City FC's new  affiliation with BoyleSports, Ireland's largest independent bookmaker. 


This exciting new Front of Shirt sponsorship contract will span a minimum of two seasons. 

Boyle Sports aims to engrain the brand into the greater Birmingham community and forge a long-lasting relationship with the people of Birmingham through local support.

Ian Dutton, Chief Commercial Officer for Birmingham City FC, said: “We are delighted and thrilled to be welcoming BoyleSports as the club’s new Principal Shirt Partner. Throughout our discussions with them it was clear that they identified the club as the perfect avenue to support their ambition to conquer the UK market.”

Premiership Rugby Official Partnership

MNC were delighted to facilitate this partnership which saw become official  partner to Premiership Rugby for the 2019-20 season. bring rugby fans exclusive betting markets, a free to play Premiership Rugby Predictor, as well as exclusive access to Watch&Bet.

This contract marked Premiership Rugbys first Betting partnership. It was also's first rugby affiliation, providing a platform to extend their reach to an ever-increasing audience with a prominent presence throughout the live Premiership Rugby season and online.  

Mark Good, representative, said: “We are delighted that will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.

“With Premiership Rugby and its growing fan base, intends to increase awareness about the online betting offers that it provides to its customers.

“The partnership also provides with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can continue to enjoy the sport by using responsibly.”

Kit Supply Partnership,  Rangers Football Club


MNC Brokered Rangers new technical kit supply  with Hummel in a three year deal.

Hummel will produce three bespoke kits each season as well as a range of training wear.

This deal, which saw Rangers move away from Puma, created much media interest and excellent brand awareness for Hummel.

Front of Shirt and Principle Betting Partnership, Swansea City AFC 2018 - 19 Season

Bet UK

MNC were proud to negotiate and manage Bet UK’s first commercial Football venture securing an exclusive Front of Shirt sponsorship arrangement with Swansea Football Club.

Bet UK became the official shirt sponsor and betting partner of the Swans. This saw the new Bet UK logo take prime position on the front of the Swansea City AFC first team home and away Joma shirts. 

With similar ideas and ethos, this was an ideal opportunity for Bet UK's first experience in football sponsorship.

Official Energy Partner, Goals Soccer Centres

The Energy check

MNC Sports have represented well known energy utility company The Energy Check for  over two years.

We have arranged long term energy partnerships with numerous clubs and sporting venues including a centralised Energy Partnership across 42 of Goals Soccer Centres UK venues. 

Alex Oxlade Chamberlain, Brand Ambassador

BT Sports

We were proud to secure England and Liverpool Footballer Alex Oxlaide Chamberlain to represent BT Sports as Brand Ambassador during its channel launch and ongoing.

This deal saw Alex become one of the players at the forefront of BT’s marketing campaigns to promote BT Sport,  showing  38 live Premier League games a season.

Alex said: “As a young player, I hope I can bring some real insight into the Premier League as part of the BT Sport team.”

Kit Supply, Nottingham Forrest Football Club


MNC negotiated this Long term kit supply deal for NFFC, the biggest sponsorship agreement in the club’s history with the news that Macron will become official kit and training wear partner from the start of the 2018-19 season.


David Cook, Chief Commercial Officer at Nottingham Forest, said:

"This announcement represents a landmark moment for Nottingham Forest. Firstly, the club have secured the biggest commercial deal in their history, which will allow for investment on and off the pitch. In addition to this the fans will, for the first time ever, benefit from a totally bespoke range of kits and apparel.

MNC Sports successfully facilitated Leo Vegas' reentry into the UK sports sponsorship scene by establishing a partnership with the Premier League champions, Manchester City. This collaboration designates Leo Vegas as the official European and Canadian betting partner of Manchester City. In the inaugural year of the alliance, Leo Vegas secured prominent visibility through branding on the training kit sleeve, LED exposure, and media backdrops associated with Manchester City. Remarkably, the first year of the partnership coincided with Manchester City's exceptional achievement of winning the Premier League, FA Cup, and Champions League, providing substantial exposure and recognition for the Leo Vegas brand.

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Putting your brand at the forefront of live global media coverage.

  • Shirt Sponsorship 

  • Stadium Sponsorship & Naming Rights 

  • Tournament Title Sponsorship

  • Brand Sector Partnerships

Kit Supply

Working with industry leading sportswear suppliers to secure new supply arrangements, as well as suitable technical partners for our clubs.


Our experienced team hold specialist knowledge in sponsorship PR, activation and content creation within sport.  These bespoke services help generate more impactful sponsorships for our clients.

Endorsement & Social Media

MNC have access to exclusive sporting talent, we work with industry expert content creators to produce branded content for use across all marketing channels.


MNC arrange suitable Brand Ambassadors as well as digital influencers to suit individual partnership requirements, providing brands with a uniqueness to connect with their required audience

Experiential and Events

Creative Planning

Our creative events team are on hand to provide expertise tailored to your requirements. From in stadium promotional campaigns and new product or partnership launches, to exclusive sports event access and hospitality.

Home: Clients
Home: Clients


"We have used MNC on a number of occasions for consultancy within the commercial world of Football. Marvin is one of the best operators I have dealt with on marketing, Sponsorship and commercial platforms. He is not only highly skilled in these areas but diligent and conscientious"

Skylet Andrew, Sports Management Worldwide

"I have had the privilege to work with Marvin in my capacity as Chairman of Hummel UK. Marvin is a dynamic and likeable colleague who has delivered multiple licensed opportunities  to Hummel. We continue to develop ongoing global relationships through MNC Sports in what is a most exciting window for all concerned "
Neil Friar, Chairman, Hummel UK/Elite Group

"Marvin was fundamental in facilitating our first investment in Football Sponsorship. His network of contacts, reputation and professionalism created numerous opportunities for us in a short period of time. Thanks to Marvin and MNC Sports we secured a fantastic partnership for the 2018/19 season."
Mark Goode, CEO Bet UK

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Cheering fan in full stadium

How can brands evolve and forge authenticity with sports fans through, and beyond, the coronavirus pandemic?

August 25th 2020

As the COVID-19 pandemic disrupts the sports industry, the stay-at-home norm creates a new and interesting sports fan conundrum.  Repurposing marketing and sponsorship spend is essential if brands want to remain relevant in this new fast paced world.  Digital activation is the mode du jour, with the pandemic driving a viewing evolution from virtual stadiums to player cut outs. 

Due to the decrease in costs of sponsorship packages, opportunity has arisen with more brands able to enter the equation that may have previously been priced out. Although some brands are experiencing financial difficulty since the pandemic, the new price points are more accommodating and considerate of this.  

How can brands engage with fans?

There should be more focus on content away from live match days, such as fly on the wall style content at training grounds, showcasing ‘a day in the life’ to help fans remain connected to their club to include brand visibility opportunities for partners. Brands should look at maximising input from the clubs players, including utilising their own social media channels.  

MNC Sports have put great focus on supporting brand clients by researching new opportunities and presenting new workable partnership packages. A recent sponsorship rights deal between The Energy Check and Millwall FC has evolved due to the impact of COVID, to include brand advertising on the clubs iFollow live streaming service. This was a gesture from the club to compensate for other package assets which were abandoned due to the closure of stadiums impacting club hospitality.  

Rob Mitchell, Commercial Director at Bournemouth FC completely changed pre-match email comms when the season restarted. “Traditionally our direct communication around a match day was aimed at those coming to the stadium, but now we have opened this up to the wider fan base and included pre-match content and sign posts to where they can watch matches, which has been very well received. We also worked with the broadcasters on the live video fan wall, which showed our fans supporting the team from their homes.” Supporting local initiatives to support local areas and people impacted by COVID has been front of mind.  “Our charity partner work has continued through the pandemic, more recently also supporting local charities such as Bournemouth Foodbank, who received the match day food that was no longer needed at the stadium. Due to being unable to provide our community outreach programmes we have taken these digital through downloadable activity packs and videos so that people can still interact with the club from their homes.”

Continuing to engage fans should be front of mind for sports broadcasters, rights holders and clubs alike. Streaming behind the scenes content, archived content, classic games, news worthy content and niche competitions are a strategic way to increase daily sign ups and bolster engagement. Sean Jarvis, Leicestershire Cricket Clubs Chief Executive Officer commented, “Instant gratification will only get bigger and sports clubs have to find ways to provide this. We have had to adapt, and cricket is evolving as a result of the impact of COVID, we are now looking at streaming more and more interaction through social media.”  

Virtual technologies will grow in the absence of ‘real’ sport presence. Immersive technologies could enable fans to experience games live, without having to be physically present – an idea that once may have been counterintuitive but now seems logical.  The role of digitalisation and home viewing will support the transition. There will be innovative ways to have closer brand connections from the start to end of the fan journey from buying merchandise to social media whether that be live broadcasts on Facebook, Twitch or Periscope to player engagement on Instagram live.

How can brands survive the pandemic?

The breadth of tools available, taking advantage of social and digital channels, will help broaden fan bases for the future and drive much-needed alternative revenue streams.  Clubs need to accelerate strategies to diversify their income streams. There are several ways to do this, including:

  • Building bespoke sponsorship packages that suit their needs – the ‘one size fits all’ club sponsorship approach is no longer relevant

  • Consider using sponsorship specialists who examine the market closely to work on their behalf and negotiate options

  • Create an activation plan and allocate budget to make the most of contract rights – many brands have rights available that are not utilised. Upscale opportunities from the clubs assets such as behind the scenes footage during training, and maximising club players including utilising their own social media channels. 

Authentically connecting fans and providing content that they can engage with and experience is essential. The opportunity for sponsors to build a deeper connection with fans is now available via communications and digital efforts.  With football stadiums to reopen potentially as early as September and at a reduced capacity, there will be more opportunity to engage with fans that do attend before during and after the game, potentially through experiential as well as additional stadium branding opportunities. Clubs should incorporate partner branding in new technology where possible such as pre-order food and beverage apps.

Value from partnerships is key, and both sponsors and partners need to openly communicate and continue to find alternative ways to keep fans engaged. It’s all about playing the long game. 

Meet Our Team

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Marvin Neufville

Marvin founded MNC Sports in 2013. He was privileged to play for both Chelsea FC and Charlton Athletic FC until injury lead him to change focus and embark on a successful career within sports events and sponsorship for clients including the PFA and BT Sports, prior to establishing MNC.

Marvin holds an exceptional network of contacts within sport and has secured  numerous  successful  commercial partnerships for global clubs, rights holders and brands.

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020 7099 6552

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