MNC Sports Sponsorship and Marketing
MNC offer exclusive sponsorship and marketing consultancy services to global sports organisations and brands.
With over 25 years experience in the sporting industry and an extensive network of contacts we are able to present our clients with exclusive sponsorship procurement and media rights opportunities, as well as supporting with full PR, marketing and events services.
Putting your brand at the forefront of live global media coverage.
Stadium Sponsorship & Naming Rights
Tournament Title Sponsorship
Brand Sector Partnerships
Working with industry leading sportswear suppliers to secure new supply arrangements, as well as suitable technical partners for our clubs.
Our experienced team hold specialist knowledge in sponsorship PR, activation and content creation within sport. These bespoke services help generate more impactful sponsorships for our clients.
Endorsement & Social Media
MNC have access to exclusive sporting talent, we work with industry expert content creators to produce branded content for use across all marketing channels.
MNC arrange suitable Brand Ambassadors as well as digital influencers to suit individual partnership requirements, providing brands with a uniqueness to connect with their required audience
Experiential and Events
Our creative events team are on hand to provide expertise tailored to your requirements. From in stadium promotional campaigns and new product or partnership launches, to exclusive sports event access and hospitality.
Back of Shirt and Official Energy Partner, Rangers FC. 2020 - 21 Season
The Energy Check
MNC arranged a multi year agreement for The Energy Check to become Rangers official back of shirt and energy sponsor. The contract saw Rangers become the brands flagship partner, achieving significant visual presence at the Ibrox Stadium as well as touchline and mid tier LED exposure.
The Ibrox Stadium is the third largest football stadium in Scotland with a capacity in excess of 50,000.
Rangers have made significant steps in developing their ‘clean energy’ and environmentally friendly strategies. The Energy Check will work closely with the Club and offer their expert consultancy services to reduce energy consumption and introduce several Energy saving projects at both Ibrox Stadium and The Rangers Training Centre.
Birmingham City Football Club Principle Sponsor, 2019 - 2021 Season
We were thrilled to arrange Birmingham City FC's new affiliation with BoyleSports, Ireland's largest independent bookmaker.
This exciting new Front of Shirt sponsorship contract will span a minimum of two seasons.
Boyle Sports aims to engrain the brand into the greater Birmingham community and forge a long-lasting relationship with the people of Birmingham through local support.
Ian Dutton, Chief Commercial Officer for Birmingham City FC, said: “We are delighted and thrilled to be welcoming BoyleSports as the club’s new Principal Shirt Partner. Throughout our discussions with them it was clear that they identified the club as the perfect avenue to support their ambition to conquer the UK market.”
Premiership Rugby Official Partnership
MNC were delighted to facilitate this partnership which saw BetUK.com become official partner to Premiership Rugby for the 2019-20 season. BetUK.com bring rugby fans exclusive betting markets, a free to play Premiership Rugby Predictor, as well as exclusive access to Watch&Bet.
This contract marked Premiership Rugbys first Betting partnership. It was also BetUK.com's first rugby affiliation, providing a platform to extend their reach to an ever-increasing audience with a prominent presence throughout the live Premiership Rugby season and online.
Mark Good, BetUK.com representative, said: “We are delighted that BetUK.com will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the online betting offers that it provides to its customers.
“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can continue to enjoy the sport by using BetUK.com responsibly.”
Kit Supply arrangement, Rangers Football Club
MNC Brokered Rangers new technical kit supply with Hummel in a three year deal.
Hummel will produce three bespoke kits each season as well as a range of training wear.
This deal, which saw Rangers move away from Puma, created much media interest and excellent brand awareness for Hummel.
Front of Shirt and Principle Betting Partner, Swansea City AFC 2018 - 19 Season
MNC were proud to negotiate and manage Bet UK’s first commercial Football venture securing an exclusive Front of Shirt sponsorship arrangement with Swansea Football Club.
Bet UK became the official shirt sponsor and betting partner of the Swans. This saw the new Bet UK logo take prime position on the front of the Swansea City AFC first team home and away Joma shirts.
With similar ideas and ethos, this was an ideal opportunity for Bet UK's first experience in football sponsorship.
Official Energy Partner, Goals Soccer Centres
The Energy check
MNC Sports have represented well known energy utility company The Energy Check for over two years.
We have arranged long term energy partnerships with numerous clubs and sporting venues including a centralised Energy Partnership across 42 of Goals Soccer Centres UK venues.
BALR. Celebrity Endorsement
MNC arranged for football star and reality television personality Jermaine Pennant to endorse luxury fashion brand BALR. Jermaine profiled their luxe leisurewear on reality TV show Big Brother UK 2018 (2m viewers per show) as well as promoting through his personal social media platforms.
The Netherlands-based brand BALR is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women.
Alex Oxlade Chamberlain, Brand Ambassador
We were proud to secure England and Liverpool Footballer Alex Oxlaide Chamberlain to represent BT Sports as Brand Ambassador during its channel launch and ongoing.
This deal saw Alex become one of the players at the forefront of BT’s marketing campaigns to promote BT Sport, showing 38 live Premier League games a season.
Alex said: “As a young player, I hope I can bring some real insight into the Premier League as part of the BT Sport team.”
Kit Supply Deal, Nottingham Forrest Football Club
MNC negotiated this Long term kit supply deal for NFFC, the biggest sponsorship agreement in the club’s history with the news that Macron will become official kit and training wear partner from the start of the 2018-19 season.
David Cook, Chief Commercial Officer at Nottingham Forest, said:
"This announcement represents a landmark moment for Nottingham Forest. Firstly, the club have secured the biggest commercial deal in their history, which will allow for investment on and off the pitch. In addition to this the fans will, for the first time ever, benefit from a totally bespoke range of kits and apparel.
"We have used MNC on a number of occasions for consultancy within the commercial world of Football. Marvin is one of the best operators I have dealt with on marketing, Sponsorship and commercial platforms. He is not only highly skilled in these areas but diligent and conscientious"
Skylet Andrew, Sports Management Worldwide
"I have had the privilege to work with Marvin in my capacity as Chairman of Hummel UK. Marvin is a dynamic and likeable colleague who has delivered multiple licensed opportunities to Hummel. We continue to develop ongoing global relationships through MNC Sports in what is a most exciting window for all concerned "
Neil Friar, Chairman, Hummel UK/Elite Group
"Marvin was fundamental in facilitating our first investment in Football Sponsorship. His network of contacts, reputation and professionalism created numerous opportunities for us in a short period of time. Thanks to Marvin and MNC Sports we secured a fantastic partnership for the 2018/19 season."
Mark Goode, CEO Bet UK
How can brands evolve and forge authenticity with sports fans through, and beyond, the coronavirus pandemic?
August 25th 2020
As the COVID-19 pandemic disrupts the sports industry, the stay-at-home norm creates a new and interesting sports fan conundrum. Repurposing marketing and sponsorship spend is essential if brands want to remain relevant in this new fast paced world. Digital activation is the mode du jour, with the pandemic driving a viewing evolution from virtual stadiums to player cut outs.
Due to the decrease in costs of sponsorship packages, opportunity has arisen with more brands able to enter the equation that may have previously been priced out. Although some brands are experiencing financial difficulty since the pandemic, the new price points are more accommodating and considerate of this.
How can brands engage with fans?
There should be more focus on content away from live match days, such as fly on the wall style content at training grounds, showcasing ‘a day in the life’ to help fans remain connected to their club to include brand visibility opportunities for partners. Brands should look at maximising input from the clubs players, including utilising their own social media channels.
MNC Sports have put great focus on supporting brand clients by researching new opportunities and presenting new workable partnership packages. A recent sponsorship rights deal between The Energy Check and Millwall FC has evolved due to the impact of COVID, to include brand advertising on the clubs iFollow live streaming service. This was a gesture from the club to compensate for other package assets which were abandoned due to the closure of stadiums impacting club hospitality.
Rob Mitchell, Commercial Director at Bournemouth FC completely changed pre-match email comms when the season restarted. “Traditionally our direct communication around a match day was aimed at those coming to the stadium, but now we have opened this up to the wider fan base and included pre-match content and sign posts to where they can watch matches, which has been very well received. We also worked with the broadcasters on the live video fan wall, which showed our fans supporting the team from their homes.” Supporting local initiatives to support local areas and people impacted by COVID has been front of mind. “Our charity partner work has continued through the pandemic, more recently also supporting local charities such as Bournemouth Foodbank, who received the match day food that was no longer needed at the stadium. Due to being unable to provide our community outreach programmes we have taken these digital through downloadable activity packs and videos so that people can still interact with the club from their homes.”
Continuing to engage fans should be front of mind for sports broadcasters, rights holders and clubs alike. Streaming behind the scenes content, archived content, classic games, news worthy content and niche competitions are a strategic way to increase daily sign ups and bolster engagement. Sean Jarvis, Leicestershire Cricket Clubs Chief Executive Officer commented, “Instant gratification will only get bigger and sports clubs have to find ways to provide this. We have had to adapt, and cricket is evolving as a result of the impact of COVID, we are now looking at streaming more and more interaction through social media.”
Virtual technologies will grow in the absence of ‘real’ sport presence. Immersive technologies could enable fans to experience games live, without having to be physically present – an idea that once may have been counterintuitive but now seems logical. The role of digitalisation and home viewing will support the transition. There will be innovative ways to have closer brand connections from the start to end of the fan journey from buying merchandise to social media whether that be live broadcasts on Facebook, Twitch or Periscope to player engagement on Instagram live.
How can brands survive the pandemic?
The breadth of tools available, taking advantage of social and digital channels, will help broaden fan bases for the future and drive much-needed alternative revenue streams. Clubs need to accelerate strategies to diversify their income streams. There are several ways to do this, including:
Building bespoke sponsorship packages that suit their needs – the ‘one size fits all’ club sponsorship approach is no longer relevant
Consider using sponsorship specialists who examine the market closely to work on their behalf and negotiate options
Create an activation plan and allocate budget to make the most of contract rights – many brands have rights available that are not utilised. Upscale opportunities from the clubs assets such as behind the scenes footage during training, and maximising club players including utilising their own social media channels.
Authentically connecting fans and providing content that they can engage with and experience is essential. The opportunity for sponsors to build a deeper connection with fans is now available via communications and digital efforts. With football stadiums to reopen potentially as early as September and at a reduced capacity, there will be more opportunity to engage with fans that do attend before during and after the game, potentially through experiential as well as additional stadium branding opportunities. Clubs should incorporate partner branding in new technology where possible such as pre-order food and beverage apps.
Value from partnerships is key, and both sponsors and partners need to openly communicate and continue to find alternative ways to keep fans engaged. It’s all about playing the long game.
Meet Our Team
Marvin founded MNC Sports in 2013. He was privileged to play for both Chelsea FC and Charlton Athletic FC until injury lead him to change focus and embark on a successful career within sports events and sponsorship for clients including the PFA and BT Sports, prior to establishing MNC.
Marvin holds an exceptional network of contacts within sport and has secured numerous successful commercial partnerships for global clubs, rights holders and brands.